But it became clear that any “Real” business had to have a website, so 10 years ago I stumbled my way through a build your own web page program and thought that was all there was to it. I had a web page, now people would beat a path to my gate, right? Then about 3 years ago, someone tried to tell me that I needed SEO and page promotion and I had No Idea what he was talking about. I also didn't have $1000 to pay for what he was selling. But I did a little research, and OMG (as they say in computer speak) I finally had the answer to why people couldn't find my webpage when they were looking for riding lessons in the Antelope Valley.
It was a big wake up call, and I did the work myself. I increased our internet presence and the change was significant. I was getting Lots of new calls and business improved. And when you search for Horse Riding Lessons in Lancaster, now you see Sweetwater Ranch right on the first page! But I also knew that there was more I could do; Meta Tags, and Links, and current updates all make a web page more visible.
So, when my student, Betsy Batish offered a barter deal where she would upgrade my website, I jumped at the chance. So, New Photos, and a very flashy new website are coming on line. And I will try to keep blogging and still doing those things that help SEO (Search Engine Optimization). I may work in a field where technology is Not front and center, but we don’t have to be stuck in ancient Greece.
So, enjoy the new look, and enjoy the photos and some of the articles and blogs I have written. And come back often, I am going to try and keep this fancy new site very current – with lots of updates. I will get the “Riders Making Progress” page updates. And if you ever have any question or a topic you would like to see me answer in a blog, feel free to email it to me. And a special thank you to Betsy for making this upgrade possible! With a little luck, Sweetwater Ranch will get so busy, that I will have to hire a full time training assistant, or two!!!
Happy trails - Monica